Intelstyle

Intelstyle is a corporate style guide used by Intel Corporation to standardize technical and marketing communication across products and platforms. The guide covers terminology, tone, formatting, and documentation practices for hardware, software, and services related to Intel technologies.

Developed in the early 2010s as part of a broader branding and documentation initiative, Intelstyle aimed to align product names, measurements, and references across media, developer resources, and customer communications.

The guide comprises sections on terminology and lexicon, capitalization and branding rules, units of measurement and numeric formatting, and rules for code snippets, diagrams, and tables. It prescribes a concise, neutral tone, present-tense usage for product descriptions, and consistent treatment of Intel product names and technologies.

Usage and availability: Intelstyle is used by Intel engineers, product managers, technical writers, and external partners who contribute to Intel documentation and marketing materials. Some portions are publicly accessible through Intel's developer resources; others are restricted to employees and approved partners.

Reception and criticism: Critics say the guide can be rigid and complex, potentially slowing drafting, but supporters argue it improves clarity, localization, and brand consistency across Intel communications.

Related topics include general style guides and best practices in technical writing.