Innholdsfriskhet

Innholdsfriskhet refers to the degree to which online content is current, updated, and relevant in relation to present knowledge or events. In Norwegian digital marketing and search-engine optimization, the term describes how the freshness of content can influence user perception and, in some contexts, search rankings. The concept covers both the original publication date and subsequent updates that improve accuracy, add new information, or reflect changes in facts, policies, or context.

Freshness is particularly important for time-sensitive topics such as news, events, product availability, regulations, and rapidly evolving fields. For evergreen topics, freshness remains a factor insofar as updates improve factual correctness, examples, or references, but it is usually balanced against depth, authority, and content quality. Search engines increasingly apply freshness signals, combining recency with relevance and quality to determine results for specific queries.

Best practices to maintain innholdsfriskhet include displaying clear publication and last-updated dates, regularly reviewing and updating content, incorporating new data or developments, and citing current sources. It is also advisable to structure updates to avoid misleading readers about original publication, and to provide a revision history or summary of changes where possible.

Measuring impact may involve monitoring traffic and engagement on pages deemed time-sensitive, tracking crawl and indexation patterns, and comparing changes in ranking around major updates. A balanced approach recognizes that freshness complements, not replaces, fundamental criteria like accuracy, usefulness, and authoritativeness.