Innersidor

Innersidor is a Swedish term that refers to the inner pages of a website, as opposed to the front page (förstasidan). These pages make up the substantive content of a site, and are typically accessed through navigation menus, sitemaps, search results, or direct URLs. In practice, innersidor can include product pages, category or services pages, blog posts, articles, policy pages, and other content that expands beyond the homepage.

They are usually organized in a hierarchical structure that starts with broad categories and moves to more specific content. Common patterns include URLs that reflect a logical path, such as /produkter/eller-tjanster/produkt-namn or /blog/2024/avsnitt. A well-structured set of innersidor supports easy navigation, with breadcrumbs, clear headings, and consistent internal links that guide visitors from general to specific content.

From an SEO and usability perspective, innersidor should have meaningful title tags and meta descriptions, accessible headings, descriptive anchor text for internal links, and a mobile-friendly design. Internal linking distributes page authority, helps users discover related content, and improves indexing by search engines. Regular maintenance is important, including ensuring accurate redirects for renamed or removed pages, updating content, and managing metadata.

Common management considerations include using a content management system to create templated innersidor, maintaining a coherent URL scheme, and monitoring performance with analytics to optimize user flow and engagement across the site.