Informaatiotäpäisen

Informaatiotäpäisen is a Finnish term that translates roughly to "information-driven" or "information-oriented." It describes a person, organization, or process that heavily relies on and prioritizes the collection, analysis, and utilization of information for decision-making and operations. In a business context, an informaatiotäpäinen company would actively seek data from various sources, invest in tools for data management and analysis, and foster a culture where evidence-based decisions are the norm. This approach aims to improve efficiency, identify opportunities, mitigate risks, and gain a competitive advantage through a deeper understanding of their environment and activities.

The concept of being informaatiotäpäinen is closely linked to the broader trends of big data, data analytics, and digital transformation. It signifies a shift from intuitive or experience-based decision-making to a more systematic and quantifiable approach. This can involve using customer data to personalize marketing campaigns, analyzing operational data to optimize supply chains, or leveraging market research to inform product development. In essence, an informaatiotäpäinen entity strives to be as knowledgeable and informed as possible to achieve its objectives effectively and strategically.