Indiegogo

Indiegogo is a crowdfunding platform that allows individuals and organizations to raise funds for creative projects, products, and causes. It was founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell and is based in San Francisco, California. The site hosts campaigns across a wide range of categories, including technology, design, film, music, art, and social initiatives, and supports international campaigns in various currencies.

Campaigns on Indiegogo offer two main funding models: fixed funding (all-or-nothing) and flexible funding (keep what you raise). Fixed funding releases funds only if the campaign reaches its goal, while flexible funding lets campaigners keep all contributions even if the goal is not met. Indiegogo also provides post-campaign services such as InDemand, which enables ongoing sales or fundraising after the main campaign ends. Fees typically include a platform fee and payment processing charges, with exact terms varying by country and program.

Since its launch, Indiegogo has grown into a global platform, attracting a diverse set of campaign types from consumer products to creative works and social causes. It offers toolsets for creators, including analytics, marketing resources, and fulfillment guidance, to help manage campaigns and deliver rewards. In addition to its standard reward-based model, the company has explored other financing formats in certain markets through partnerships and pilots, though reward-based crowdfunding remains its core offering.