Ideologiemi

Ideologiemi is a term used in political communication to describe a compact ideological message or symbol designed for rapid dissemination across digital networks. It denotes a unit that combines ideological content with meme-like salience, enabling easy replication and adaptation. The term is a neologism that blends the concepts of ideology and meme; it is used to analyze how political ideas are packaged for social media environments, often emphasizing immediacy, simplicity, and emotional resonance.

Characteristics of ideologiemi include brevity, a clear framing, and visual or linguistic cues that can be easily remembered and shared. They are modular, allowing different issues to be plugged into a common frame, and are resilient to context changes. They often rely on standardized symbols, slogans, or formats that signal alignment with a broader movement or worldview.

In practice, ideologiemi function as fast-moving communicative units that aim to accelerate coordination, mobilization, and identity signaling within online communities. They can contribute to rapid polarization by reducing complex policy debates to binary choices or rivalries.

Critics argue that the emphasis on memetic spread can oversimplify issues and enable manipulation or misinformation, while supporters view ideologiemi as efficient tools for political engagement.

See also memetics, political communication, propaganda, framing, ideology.