Hovis

Hovis is a British bread brand produced by Premier Foods. It is widely sold across the United Kingdom and Ireland and is recognized as a staple in many households. The product range includes white loaves, brown and wholemeal loaves, granary and seeded varieties, as well as rolls and sandwich breads. Hovis breads are commonly available through major supermarkets, grocery chains, and convenience outlets.

Hovis originated in the United Kingdom in the late 19th century and grew to become one of the leading brands in mass-produced bread during the 20th century. Over the years the brand has passed through the hands of several owners and is now part of Premier Foods' portfolio. Marketing campaigns have consistently emphasized freshness, crust and quality, and the branding has evolved with changes in packaging and labeling to meet regulatory requirements.

Today, Hovis loaves are produced in various UK facilities and distributed nationwide through retail channels, as well as to food service providers. The brand maintains standard nutritional, ingredients, allergen, and storage information on packaging. Hovis continues to be associated with traditional bread-making in Britain and remains a common choice for everyday bread consumption.