Hoevewinkels

Hoevewinkels, often translated as farm shops or farm stores, are retail outlets directly operated by farmers or agricultural producers. These establishments typically sell products originating from their own farms or from other local farms. The primary focus of a hoevewinkel is to offer fresh, seasonal produce, which can include fruits, vegetables, dairy products, eggs, meats, and homemade goods such as jams, breads, and baked items.

The concept behind hoevewinkels is to shorten the supply chain between producer and consumer, allowing farmers to receive a larger share of the retail price and consumers to purchase goods that are often fresher and of higher quality. They also serve as a way for farmers to diversify their income streams beyond traditional wholesale markets. Consumers benefit from direct access to the source of their food, often gaining insights into farming practices and the origin of their purchases.

Hoevewinkels can range in size from small, simple stands on a farm's property to more elaborate stores with a wider selection of products. Many emphasize sustainability and local sourcing as key selling points. The experience of visiting a hoevewinkel is often described as more personal than a supermarket, with opportunities to interact directly with the farmers or their staff. They contribute to the local economy and promote regional food systems.