Havainas

Havaianas is a Brazilian brand of flip-flops known for their rubber construction and wide range of colors and designs. Founded in 1962 by the Alpargatas company, the name "Havaianas" is derived from the Portuguese word for Hawaiians, reflecting the brand's inspiration from traditional Polynesian sandals. The signature ribbed sole pattern is said to be inspired by the traditional Japanese Zori sandal.

Initially, Havaianas were primarily sold in Brazil and were a popular choice for their affordability and durability. In the late 1990s, the brand began an international expansion, transforming from a utilitarian product into a global fashion accessory. This shift was aided by celebrity endorsements and marketing campaigns that positioned Havaianas as a symbol of Brazilian culture, summer, and a relaxed lifestyle.

The company emphasizes the use of high-quality rubber in its manufacturing process, contributing to the sandals' comfort and longevity. Havaianas offers a diverse product line that extends beyond basic flip-flops to include sandals with straps, espadrilles, and even footwear for children. The brand continues to collaborate with artists and designers, releasing limited-edition collections that appeal to a wide consumer base. Havaianas are now sold in over 100 countries worldwide.