HEOR
Health Economics and Outcomes Research (HEOR) is an interdisciplinary field that integrates economic principles, clinical research,
The core components of HEOR include cost-effectiveness analysis, budget impact modeling, and outcomes research. Cost-effectiveness analysis
HEOR is widely applied in drug development, where it supports the economic justification of new therapies by
The field has evolved alongside advancements in data analytics, real-world evidence (RWE), and precision medicine. Modern