Gaana

Gaana is an Indian music streaming service and a subsidiary of Times Internet. Launched in 2010, it offers a vast library of Indian music across various genres, including Bollywood, regional languages, and independent artists. Users can stream music online and download songs for offline listening through its mobile application and website. Gaana also provides access to podcasts, radio stations, and curated playlists. The service operates on a freemium model, offering basic features for free with advertisements, and a premium subscription for an ad-free experience, higher audio quality, and unlimited downloads. It is one of the most popular music streaming platforms in India, competing with other major players in the market. Gaana has continuously evolved its features, incorporating elements like lyrics display, artist biographies, and social sharing functionalities to enhance user engagement. Its content strategy focuses on catering to the diverse musical tastes of the Indian subcontinent, making it a significant platform for both established and emerging artists in the Indian music industry.