Gästdata

Gästdata, a Swedish term, translates to "guest data" in English. It refers to information collected from temporary users or visitors on a platform, website, or service. This data is typically gathered without the requirement of a permanent account or registration. Examples of gästdata include IP addresses, browsing history on a specific session, cookies, and temporary user preferences. The purpose of collecting gästdata can vary, often centering on improving user experience, personalizing content for the current visit, or for analytical purposes to understand visitor behavior. In the context of data privacy, gästdata is usually handled with specific considerations. While it may be less sensitive than personal data linked to a registered user, regulations still apply to its collection, storage, and processing, particularly concerning anonymization and the duration of retention. The concept is distinct from personal data, which is directly identifiable information belonging to an individual.