Företagtillföretag

Företagtillföretag, often abbreviated as B2B, refers to the commercial transactions that occur between two businesses. This is distinct from business-to-consumer (B2C) transactions, where businesses sell products or services directly to individual customers. In the B2B landscape, companies purchase goods and services to support their own operations, to resell to other businesses, or to incorporate into their own products.

The nature of B2B transactions often involves larger order volumes, longer sales cycles, and a more complex decision-making process compared to B2C. Relationships between B2B partners are typically built on trust, reliability, and a deep understanding of the client's needs. Marketing and sales strategies in the B2B sector focus on demonstrating value, ROI, and long-term benefits.

Examples of B2B activities include a software company selling its platform to another company, a manufacturing firm supplying components to an assembly plant, or a consulting firm offering its expertise to businesses. The global B2B market encompasses a vast array of industries and services, forming the backbone of most economies by facilitating the production and delivery of goods and services throughout supply chains.