Fruittella

Fruittella is a brand of fruit-flavored chewy sweets manufactured by Perfetti Van Melle. Originally launched in the Netherlands in 1931, it is now available in numerous countries worldwide. The sweets are characterized by their chewy texture and the distinct fruit flavors they offer, with the most common being strawberry, orange, and lemon.

The product is typically sold in stick packs containing individually wrapped, flat, rectangular lozenges. The wrapper design often features vibrant fruit imagery corresponding to the flavors inside. Fruittella has maintained a consistent product offering for many decades, though occasional limited-edition flavors or variations have been introduced in different markets. The brand emphasizes natural fruit flavors in its marketing.

Perfetti Van Melle, the parent company, is an Italian-Dutch confectionery and gum company formed in 2001 by the merger of Van Melle of the Netherlands and Perfetti of Italy. Fruittella is one of its flagship brands, contributing to its global presence in the confectionery industry. The brand is particularly popular among children and adolescents, though it maintains a broad appeal across age groups.