Forudbestilling

Forudbestilling is a commercial practice in which a customer commits to purchasing a product before it is released or becomes generally available. The order is typically placed with an expected release date and may involve payment at the time of order, a deposit, or payment on delivery. It is common for physical items, digital products, and event tickets.

Purpose and use: Pre-orders help manufacturers and retailers gauge demand, secure production, and allocate limited quantities. Customers may receive early access, exclusive bonuses, or special editions as incentives for placing a pre-order.

Process and terms: Pre-orders are usually handled via online stores or physical shops. Terms vary and can include whether the price is charged upfront or at launch, refund or cancellation policies, delivery windows, and how delays or changes to the product are handled. Clear disclosure of terms and consumer protections is important in many jurisdictions.

Risks and considerations: Buyers face the possibility of delays, changes to product specifications, or inability to cancel. Prices can change before release, and deposits may be non-refundable. Retailers bear the risk of incorrect demand forecasts, production overruns, or supplier delays.

See also: reservation, deposit, backorder, launch.