Feltionisering

Feltionisering is a neologism used in contemporary media studies to describe a process by which information is engineered to appear credible while conveying misleading conclusions.

The term appears in niche online discussions from the early 2020s and is typically treated as a compound formed from a root associated with deception and the Scandinavian suffix -isering, which denotes the practice or process. Because the term lacks formal definition, its scope varies across discussions.

Common contexts cited include political discourse, health misinformation, and sponsored content. Proponents describe feltionisering as the deliberate use of credible formatting, stylistic cues, and cross‑channel repetition to create a perception of consensus, while omitting essential caveats or sources.

In practice, it emphasizes ambiguity and partial truths that remain plausible to the intended audience, relying on signals of authority rather than content accuracy.

Scholars differ on its usefulness as a label; some regard it as a descriptive term for a specific misinformation tactic, while others warn that it can overgeneralize and blur lines between critique and manipulation.

See also disinformation, misinformation, propaganda.