Fargebrief

Fargebrief is a term originating from Norwegian that translates to "color brief." It refers to a document or set of guidelines that define the color palette for a specific project, brand, or design. This can encompass a wide range of applications, from corporate branding and website design to product packaging and interior design. The purpose of a fargebrief is to ensure consistency and coherence in the visual identity of the subject it relates to.

A typical fargebrief will specify primary, secondary, and accent colors. It may also include details on color proportions, usage guidelines, and acceptable variations. For digital applications, color values such as RGB, HEX, and HSL codes are usually provided. For print, CMYK or Pantone references might be included. The fargebrief serves as a crucial reference point for designers, developers, and anyone involved in creating visual materials to maintain a unified aesthetic. It helps prevent subjective interpretations of color and ensures that the intended message and feeling are conveyed effectively across all platforms and materials. By establishing clear color standards, a fargebrief contributes to brand recognition and strengthens the overall visual impact of a project.