Fallvorstellung

Fallvorstellung, also known as "fall preview" or "autumn showcase," is an event typically held in the autumn season, usually in September or October, to showcase the upcoming fall fashion trends and collections. This event is organized by fashion brands, designers, and retailers to generate buzz and excitement for the fall and winter season. Fallvorstellung events often feature runway shows, presentations of new collections, and sometimes even fashion shows that incorporate elements of the upcoming season's trends.

The event serves multiple purposes. For fashion brands, it is an opportunity to present their latest designs to the public, fashion journalists, and industry professionals. For retailers, it is a chance to stock up on the latest trends and display them to potential customers. For consumers, it provides a glimpse into what to expect in the coming months and allows them to get a head start on their shopping.

Fallvorstellung events can vary greatly in scale and format. Some may be high-profile, international events with celebrity attendees and extensive media coverage, while others may be more intimate, local events. Regardless of the scale, the goal of a Fallvorstellung is to create anticipation and excitement for the upcoming season, and to set the tone for the fashion trends to come.