Extremado

Extremado is a term used in online culture and media studies to describe the deliberate amplification of extreme elements in digital content to attract attention. It is most common in Spanish-language discussions but appears in broader debates on virality.

It is not formally defined; rather, it denotes a family of practices rather than a single technique.

Common features include escalating drama (presenting situations as more dangerous or controversial than warranted), hyperbolic presentation (rapid edits, exaggerated claims, striking visuals), strong moral framing, and performative personas designed for engagement.

The concept is discussed within the attention economy, where creators monetize reach through ads, sponsorships, or platform algorithms. Critics argue extremado can promote misinformation, sensationalism, or unsafe behavior, while supporters view it as a rational response to incentives and a form of entertainment or commentary when used responsibly.

Etymology: from extreme and the Spanish suffix -ado, implying a state or quality. Related terms include clickbait, sensationalism, and extremization.