Ettertraktet

Ettertraktet is a Norwegian adjective meaning highly sought after or desirable, in high demand. It is used to describe goods, services, positions, or people that attract significant attention and desire. The term conveys value and appeal beyond mere existence. Common collocations include et ettertraktet produkt, en ettertraktet jobb, and et ettertraktet navn.

Etymology: The word comes from the verb phrase å ettertrakte, or å trakte etter, meaning to crave after or covet. The prefix etter- signals pursuit after something, while trakte expresses longing. As a past participle, ettertraktet can function attributively (et ettertraktet produkt) or predicatively (produktet er ettertraktet).

Usage: It is widely used in media, marketing, business writing, and everyday speech when emphasizing desirability. The term can refer to tangible items such as fashion, gadgets, or real estate, as well as to intangible concepts like talent or a role. While generally positive, it can carry connotations of competition or exclusivity.

See also: etterspørsel, popularitet, og etterspurt. In practice, ettertraktet and related expressions help describe market value and cultural appeal, signaling that something stands out in a crowded field.