Essie

Essie is a popular brand of nail polish and nail care products founded by Essie Weingarten in 1981. Initially launched in New York, the brand quickly gained a following for its wide range of colors and high-quality formulations. Essie Weingarten's vision was to create professional-grade nail polish that offered both an extensive palette of shades and a long-lasting finish.

The brand is known for its distinctive naming conventions, often giving its nail polish shades whimsical, elegant, or descriptive names. Over the years, Essie has become a staple in salons and homes worldwide, recognized for its commitment to fashion-forward color trends and innovative nail treatments. Essie products are distributed in over 25 countries and are widely available through various retail channels. The brand has also collaborated with designers and fashion weeks, further cementing its association with style and beauty. In 2010, Essie was acquired by L'Oréal, a move that allowed for further global expansion and product development. The brand continues to introduce new collections seasonally, reflecting current trends and offering a diverse selection for consumers.