Ercol
Ercol is a British furniture manufacturer established in 1920 by Lucian Ercolani. The company is known for its distinctive and timeless designs, often characterized by their use of solid wood, particularly elm and beech, and their commitment to craftsmanship. Ercolani, an Italian immigrant, founded the company with a vision to create high-quality, affordable furniture that would last for generations. Over the decades, ercol has evolved, introducing new designs and materials while maintaining its core principles of quality and durability. Their early designs were heavily influenced by Shaker furniture and Scandinavian modernism, emphasizing clean lines and functional forms. The Windsor chair is one of ercol's most iconic products, a design that has been in continuous production since the 1950s and is instantly recognizable. The company has a strong focus on sustainability, using responsibly sourced timber and employing manufacturing processes designed to minimize environmental impact. Ercol furniture is sold through a network of retailers and directly to consumers, and the brand remains a respected name in the furniture industry for its enduring style and quality.