Elintarvikemarkkina

Elintarvikemarkkina refers to the market for food products and beverages in Finland, including primary producers, processors, wholesalers, retailers and the foodservice sector, involved in production, distribution and sale to consumers and institutions. The market covers a wide range of products from staples to processed foods and non-alcoholic and alcoholic beverages.

Regulation and policy: The market is governed by EU and Finnish law to ensure safety, labeling, and consumer protection. The Finnish Food Authority (Ruokavirasto) oversees food safety, animal and plant health, and feed; the Competition and Consumer Authority (Kilpailu- ja kuluttajavirasto) enforces competition and consumer rights. The market operates under the EU single market with common rules on hygiene, origin labeling, and nutrition information, and is affected by CAP subsidies and import rules.

Market structure and trends: Retail is dominated by several large groups; there is competition from domestic and international players; private labels are prevalent. Supply chains are affected by price volatility, input costs, and currency movements. Trends include increased demand for sustainability, organic products, transparency and traceability, growth of e-commerce and online grocery, and investments in cold-chain and logistics. Global trade conditions and health and safety regulations influence pricing and imports.