Elektrohandel

Elektrohandel is the retail trade for electrical goods and related services, focusing on consumer electronics, household appliances and electrical installation materials. In German-speaking markets the term covers specialized independent shops, regional and national chains, and online retailers that sell products to private households, small businesses, and tradespeople. The sector encompasses both consumer-oriented products and professional equipment distributed through manufacturers or distributors.

Typical product groups include household appliances such as refrigerators, washing machines and ovens; entertainment electronics like televisions and audio systems; IT and telecommunications devices such as computers and smartphones; lighting, power tools, batteries, and wiring components. Beyond product sales, many Elektrohandel retailers offer services including delivery, installation, repair, warranties and after-sales support.

Market structure and channels: In the German-speaking region, Elektrohandel comprises independent retailers, regional chains and nationwide chains, as well as online stores. Many operators run physical stores alongside e-commerce, enabling omnichannel purchasing, click-and-collect and home delivery. The sector also interacts with wholesalers and service providers that support installation and maintenance.

Regulation and trends: The industry is shaped by EU and national rules on consumer protection, energy efficiency labeling, RoHS and the WEEE directive for electronics recycling. Increasing focus on sustainability, repairability and the availability of refurbished or second-hand products influences business models. Digitalization, price comparison tools and marketplace platforms affect competition, while key competitive factors include service quality, installation competence, warranty terms and after-sales support.