Ekomärgiseid

Ekomärgiseid, often translated as eco-labels or environmental labels, are voluntary certifications that indicate a product or service has met certain environmental standards. These labels aim to help consumers identify and choose products that are more environmentally friendly throughout their lifecycle, from raw material extraction and manufacturing to use and disposal. They are a form of green marketing, providing a recognizable symbol for consumers seeking to make sustainable choices.

The establishment and use of ekomärgiseid are typically overseen by independent third-party organizations. These organizations set specific criteria for different product categories, which may include energy efficiency, reduced use of hazardous substances, sustainable sourcing of materials, waste reduction, and biodegradability. Products that meet these criteria can then be awarded the eco-label.

While the specific criteria and scope of ekomärgiseid vary by country and by the labeling scheme, the general purpose remains consistent: to promote environmental responsibility in production and consumption. Examples of widely recognized eco-labels include the EU Ecolabel, Nordic Swan Ecolabel, and various national organic certifications. These labels can influence purchasing decisions, encourage manufacturers to adopt more sustainable practices, and contribute to a broader shift towards a circular economy.