Drittseite

Drittseite is a German term that translates to "third page" or "third side" and is primarily used in the context of advertising and media. It refers to advertising space that is not on the front page or the main editorial pages of a publication. This often includes sections like the back cover, inside back cover, or specific inserts within a newspaper or magazine.

The term "Drittseite" highlights the perceived secondary importance or desirability of these advertising slots compared to prime positions. Advertisers may choose Drittseite placements for various reasons, including cost-effectiveness or targeting specific demographics that are more likely to engage with content in those sections. While not as prominent as front-page advertising, Drittseite can still be an effective way to reach an audience.

In some contexts, the term can also extend to digital media, referring to advertising space on pages that are not the main landing page or homepage of a website. The effectiveness of Drittseite advertising depends heavily on the publication, the specific placement, the advertisement itself, and the target audience. It represents a segment of the advertising market that offers a balance between visibility and expense.