Displayhirdetések

Displayhirdetések, also known as display ads, are a form of online advertising that uses visual elements such as images, videos, and text to convey a message to an audience. These ads are typically placed on websites, mobile apps, and social media platforms. They are distinct from search ads, which appear in response to specific user queries.

The primary goal of display advertising is to raise brand awareness, drive traffic to a website, or promote specific products and services. Display ads can be targeted to specific demographics, interests, and online behaviors, allowing advertisers to reach a relevant audience. Common formats include banner ads, rich media ads (which often include interactive elements), and interstitial ads (which appear between content).

Display advertising campaigns are managed through ad networks and exchanges, which act as intermediaries between publishers (website owners) and advertisers. Advertisers can purchase ad space through real-time bidding (RTB) auctions or direct deals with publishers. Performance is typically measured by metrics such as impressions (how many times an ad is seen), click-through rates (CTR, the percentage of users who click on an ad), and conversions (desired actions taken by users after clicking on an ad). The effectiveness of displayhirdetések can be influenced by factors like ad design, targeting precision, and the context of the website on which they appear.