Digitalwert

Digitalwert is a term used in German-language business and technology discourse to denote the value generated by digital technologies, assets and capabilities. It covers both tangible results, such as revenue growth and cost reductions from digital initiatives, and intangible outcomes, such as better customer experience, data-driven insights, and network effects.

The concept is discussed in strategies for digital transformation, data governance and platform-based business models. Measuring Digitalwert is complex and typically combines financial metrics (return on investment, payback period, total cost of ownership) with non-financial indicators (customer satisfaction, time-to-market, data quality) and broader effects (ecosystem value, skill development).

Digitalwert relates to digital maturity, intangible asset valuation and data economics. Advocates argue that articulating Digitalwert helps decision-makers justify investments in IT, analytics and platforms. Critics warn that digital value can be volatile and context-dependent, and that overemphasis on metrics can obscure governance, strategy and risk.

Examples cited include improved personalization and marketing effectiveness, automation of workflows, and new platform-based business models enabled by data sharing. The term is used in corporate reports, consultancy guidance and policy discussions to frame the value of digital infrastructure, data governance and interoperability.