Diffuusionyhteys

Diffuusionyhteys is a Finnish term that translates to "diffusion connection" or "diffusion link". It describes a type of social or informational tie characterized by indirectness and a gradual flow of information or influence. Unlike strong ties, which are direct and personal, diffusion connections represent relationships formed through shared networks or mediated channels.

These connections are often seen in the spread of ideas, trends, or news. Information might travel through acquaintances of acquaintances, or via platforms where individuals are loosely connected. The strength of a diffusion connection lies not in the depth of the individual relationship but in its position within a larger network, allowing for wider reach and less immediate impact.

Sociological studies often examine diffusion connections when analyzing how innovations are adopted or how opinions are formed within a population. The concept highlights that influence can extend far beyond one's immediate circle, relying on the bridging of various social groups and the passive transmission of information across these links. In essence, it's about the subtle, widespread connections that facilitate the movement of things through society.