DiGiorno

DiGiorno is a brand of frozen pizza. It is manufactured by Nestlé and marketed in the United States. DiGiorno pizzas are known for their "Rise of the Rest" advertising campaign, which highlights the pizza's crust rising during baking, making it a fresh, "baked fresh" experience. The brand offers a variety of pizza types, including traditional, thin crust, and stuffed crust options, with a wide range of toppings.

The DiGiorno brand was introduced in 1995 by the Kraft General Foods company, which was later acquired by Nestlé. The pizzas were initially developed by Michael F. Collins and his team at the Boston Market development center. The core innovation of DiGiorno was its ability to deliver a quality pizza experience that mimicked fresh-baked pizza from a restaurant, a significant improvement over the frozen pizzas available at the time. This was achieved through a combination of dough technology and baking instructions that allowed the crust to rise and brown effectively in a home oven.

DiGiorno has since become one of the leading brands in the frozen pizza market in the United States. Its product line has expanded to include various specialty pizzas, gluten-free options, and even pizza-related convenience items. The brand continues to be a popular choice for consumers seeking a convenient and satisfying pizza meal at home.