Concrétise

Concrétise is a term that refers to the process of making something abstract or conceptual more tangible, real, or concrete. It involves transforming an idea, a plan, or a feeling into a form that can be observed, measured, or experienced. This can occur in various contexts, from personal development to business strategy and artistic creation.

In a personal context, concretise might mean taking a vague New Year's resolution, such as "get healthier," and turning it into specific actions like "go to the gym three times a week" or "eat five servings of vegetables daily." This makes the goal more achievable by providing clear steps and measurable outcomes.

In business, concretise is essential for bringing a vision to life. A company's mission statement, which might be an abstract ideal, is concretised through the development of specific products, services, marketing campaigns, and operational procedures. These concrete elements allow the company to function and achieve its overarching goals.

Artistically, a painter might concretise an emotion like sadness through the use of specific colors, brushstrokes, and subject matter in their artwork. The viewer then experiences a tangible representation of that abstract feeling. Essentially, concretise is the bridge between the intangible and the observable, enabling understanding, action, and realization.