Colorista

Colorista is a term used in several languages, including Italian, Spanish, and Portuguese, to refer to a person who works with color. In English-language contexts the word is more commonly spelled colorist, but colorista appears as a loanword in non-English settings and in some company names and product lines.

In the beauty industry, a colorista or colorist is a professional who consults with clients to determine suitable hair color, selects formulas, applies color, and performs lightening, toning, and finishing processes. They may manage color correction, maintain color maintenance plans, and provide aftercare advice. Training is typically through cosmetology programs and ongoing certifications.

In film and video production, colorist refers to the technician responsible for color grading and correction of moving images during post-production. Such professionals adjust color balance, contrast, and saturation to achieve a visual look directed by the director and cinematographer. The term colorista is rarely used in English in this context but may appear in Spanish or Italian-language industry materials.

Colorista is also the name of a consumer hair color line marketed by L'Oréal Paris. The Colorista brand offers at-home hair color products, including temporary wash-out colors and semi-permanent formulas designed for easy, DIY color changes. The products are sold internationally and marketed toward individuals seeking salon-like color results at home.