Clif
Clif is a proper noun used as both a given name and a brand. In the branding context, Clif Bar & Company is the known maker of energy foods, including Clif Bars and related products. The brand’s name is said to come from the founder Gary Erickson’s father, Cliff; the spelling Clif was chosen to distinguish the product name. Clif Bar & Company was established in the early 1990s in California and is known for marketing products built around organic ingredients and sustained energy.
The company’s product line includes Clif Bars, Clif Bloks (chews), and Clif Kid bars for children, among
Beyond the brand, the name Clif can also be encountered as a given name or nickname, typically