Clif

Clif is a proper noun used as both a given name and a brand. In the branding context, Clif Bar & Company is the known maker of energy foods, including Clif Bars and related products. The brand’s name is said to come from the founder Gary Erickson’s father, Cliff; the spelling Clif was chosen to distinguish the product name. Clif Bar & Company was established in the early 1990s in California and is known for marketing products built around organic ingredients and sustained energy.

The company’s product line includes Clif Bars, Clif Bloks (chews), and Clif Kid bars for children, among other snack and nutrition options. Many of the bars are marketed as made with organic ingredients and are widely distributed in North America and globally. Clif Bar & Company has emphasized environmental responsibility and ethical sourcing as part of its corporate mission, pursuing practices intended to reduce its environmental footprint and support sustainable farming where possible.

Beyond the brand, the name Clif can also be encountered as a given name or nickname, typically derived from Clifton or Clifford. In that sense, Clif may refer to individuals bearing the name, used in various English-speaking regions. The dual usage as a personal name and a product brand has contributed to the term’s presence in consumer culture and onomastic contexts.