Clichés

A cliché is an expression, idea, or element that has become overfamiliar through repeated use, reducing its impact. The term comes from the French cliche, a stereotype-stamped printing plate, and entered English in the 18th century to describe overworked phrases in speech and writing.

Clichés take several forms. Lexical clichés include phrases such as "time will tell" or "the best of both worlds." Situational clichés appear as standard plot devices or character types, for example the "love at first sight" trope or a "dark and stormy night" setup. Visual and advertising clichés rely on conventional imagery or slogans that audiences recognize immediately.

Usage and function: They can convey meaning quickly by drawing on shared associations and can ease communication. They may also be used deliberately for humor, irony, or critique. But overuse tends to dull impact and signal a lack of originality.

Causes include mass media replication, rapid content production, and broad audiences that favor familiar formulations. Critics argue clichés reflect lazy thinking, while supporters see efficiency and cultural resonance in everyday language.

To avoid them, writers can use concrete detail, fresh imagery, or subvert expectations, or replace clichés with precise description or original metaphor. See also trope, idiom, stereotype.