Ceritawan

Ceritawan is a traditional Filipino storytelling art form that involves the oral narration of stories, legends, and folklore. Rooted in Filipino culture, ceritawan serves as a method of preserving history, moral lessons, and cultural values through engaging storytelling sessions. This practice is commonly performed during community gatherings, festivals, or family events, emphasizing the importance of oral tradition in Filipino society.

The stories told during ceritawan often feature themes such as heroism, morality, love, and the supernatural, reflecting the rich mythological and historical tapestry of the Philippines. Storytellers, known locally as "ceritawan," utilize expressive speech, gestures, and voice modulation to captivate their audience and make the narratives memorable.

Historically, ceritawan has been passed down orally from generation to generation, playing a crucial role in the transmission of indigenous knowledge and cultural identity. In contemporary times, efforts to revive and preserve this tradition include incorporating ceritawan into educational programs and cultural festivals. Some communities also adapt the tradition into modern formats, such as storytelling competitions or multimedia presentations.

While ceritawan remains a vital aspect of Filipino intangible cultural heritage, it faces challenges from the dominance of modern entertainment and digital media. Nonetheless, initiatives to promote oral storytelling continue to sustain this cultural practice, ensuring its relevance for future generations as a means of cultural expression and community bonding.