CPVOn

CPVOn is a term that refers to a specific type of video advertising campaign. It stands for Cost Per View on, and it is a pricing model used by advertisers to pay for their video advertisements. In a CPVOn campaign, the advertiser pays only when a viewer actively chooses to watch their video ad, typically by clicking on it or watching it for a predetermined duration. This is in contrast to other models where payment might be based on impressions (CPM) or clicks (CPC). The "on" in CPVOn signifies that the viewer is actively engaged with the content. This model is often favored by advertisers looking for engaged audiences and wanting to ensure their ad spend is directly correlated with viewer interaction. The exact duration or action required to constitute a "view" can vary depending on the advertising platform. Platforms that utilize CPVOn models often provide detailed analytics allowing advertisers to track view rates, completion rates, and other metrics to optimize their campaign performance and understand viewer behavior. This approach aims to maximize ad effectiveness by focusing on audiences that have shown a clear interest in the content.