CDPfunktioner

CDPfunktioner refers to the capabilities and functionalities offered by a Customer Data Platform (CDP). A CDP is a type of software that collects, unifies, and manages customer data from various sources to create a single, comprehensive customer profile. The primary function of a CDP is to consolidate disparate data points, such as website interactions, purchase history, customer service records, and marketing engagement, into a persistent and accessible record for each individual customer.

Key CDPfunktioner often include data ingestion, which involves connecting to and pulling data from multiple sources like CRM systems, e-commerce platforms, point-of-sale systems, and mobile apps. Data transformation and standardization are also crucial, ensuring that data from different sources is cleaned, deduplicated, and formatted consistently to create accurate customer profiles. Identity resolution is another core CDPfunktion, which uses algorithms to match and link different data points to the same individual, even if they are identified by different identifiers.

Furthermore, CDPfunktioner extend to profile enrichment, where the platform may add third-party data or infer attributes to create a more complete understanding of the customer. Audience segmentation allows marketers to group customers based on shared characteristics, behaviors, or preferences derived from their unified profiles. Finally, data activation is a critical CDPfunktion, enabling the export of these unified profiles and segments to various marketing and operational systems (e.g., email marketing tools, advertising platforms, customer service software) to personalize customer experiences and drive targeted campaigns.