CDPfunktion

CDPfunktion is a term that refers to the functional aspects of a Customer Data Platform (CDP). A CDP is a software system that collects and unifies customer data from various sources to create a single, comprehensive customer profile. The "funktion" part of the term highlights the core capabilities and actions that a CDP performs.

These functions typically include data collection, where the CDP ingests data from online and offline channels such as websites, mobile apps, CRM systems, point-of-sale systems, and social media. Following collection, data processing and unification are key functions. This involves cleaning, transforming, and stitching together disparate data points to create a consistent and accurate view of each customer. The resulting unified customer profile is then made accessible for activation.

Activation functions allow businesses to leverage the unified customer data. This can involve segmenting customers based on specific criteria for targeted marketing campaigns, personalizing customer experiences across different touchpoints, and enabling better decision-making through analytics and reporting. In essence, CDPfunktion encompasses the entire lifecycle of customer data within the platform, from ingestion to actionable insights.