Bulgari

Bulgari, stylized BVLGARI, is an Italian luxury goods company specializing in jewelry, watches, fragrances, and other accessories. It was founded in 1884 by Sotirios Voulgaris in Rome. The founder, a Greek immigrant, adopted the Bulgari name as the business expanded, and the logo BVLGARI uses the classical V to mimic Roman inscriptions. The company is headquartered in Rome and maintains a global network of boutiques. In 2011, Bulgari was acquired by LVMH Moët Hennessy Louis Vuitton and remains part of the group.

Bulgari gained international renown for bold, colorful jewelry and a modern architectural style. Signature motifs include the Serpenti snake, the Tubogas bracelet, and the Bulgari Bulgari bezel inscription. The company expanded into watchmaking in the 20th century and acquired Gérald Genta and Daniel Roth in 2000 to broaden its capabilities, later introducing collections such as Octo.

Operations and markets: Bulgari operates production and design facilities in Italy and Switzerland and sells through its own boutiques and selected retailers worldwide. As a member of LVMH, Bulgari participates in the group's luxury marketing networks while maintaining its heritage and Roman identity.