Brändikõne
Brändikõne, often translated as "brand speech" or "brand narrative," refers to the communication a company or organization uses to convey its core values, mission, vision, and personality to its audience. It's not just about advertising slogans; it encompasses all forms of verbal and written communication that shape how a brand is perceived. This includes everything from internal communications to employees, customer service interactions, marketing campaigns, social media posts, and even the language used on a company website.
The purpose of a well-crafted brändikõne is to create a consistent and compelling identity for the brand.
Developing an effective brändikõne involves understanding the brand's unique selling proposition, its target audience's needs and