Brugerønsker

Brugerønsker is a term used in Danish contexts to describe the needs, desires and expectations of users that guide the development of products or services. They express what users want to achieve, how they want to interact, and which problems they want solved. Brugerønsker are usually user-focused and can be less prescriptive about implementation, with the intention of being refined into concrete requirements, design decisions and acceptance criteria.

Brugerønsker are typically gathered through user research such as interviews, observations, surveys, diaries and usability testing, as well as via personas and user journeys. They serve as a bridge between user insights and technical or business objectives, helping to ensure that the final product delivers real value to users. Brugerønsker can be documented in various formats, including user stories, use cases or needs statements.

In practice, a common form is the user story: as a specific user, I want to achieve a goal, so that I gain a concrete benefit. These needs are then prioritized within a product backlog, translated into functional and non-functional requirements, and validated against measurable criteria. Brugerønsker guide design decisions and help teams assess trade-offs between usability, performance, security and accessibility.

Challenges include conflicting wishes among different user groups, ambiguity in language, and changing contexts over time. Continuous validation with users is essential. Emphasizing accessibility and inclusion ensures that diverse user needs are considered, not just the majority. See also: brugercentreret design, kravspecifikation, brugerhistorier, UX, brugeranalyse.