Broadcaster

A broadcaster is an individual or organization that transmits audio or video content to a dispersed audience, typically through radio, television, or online platforms. Broadcasters may produce original programs, acquire content from producers, and manage scheduling, distribution, and rights management. They operate or rely on transmission systems and distribution channels to reach viewers and listeners.

Key roles of broadcasters include program planning, news gathering and presentation, production and editing, and ensuring technical quality. They also handle regulatory compliance, licensing, audience measurement, advertising or funding arrangements, and rights management for music, footage, and other copyrighted material. In a traditional sense, a broadcaster is associated with a licensed transmission facility and a studio, though many modern broadcasters rely on digital and streaming infrastructures.

Broadcasters can be categorized by funding model and remit. Public broadcasters are typically funded by government support or licensing fees and aim to provide universal access and public service content. Commercial broadcasters rely on advertising revenue and sponsorship. Community broadcasters are often nonprofit and serve local or niche audiences. With the rise of the internet, many organizations function as broadcasters primarily through online streaming, podcasts, or on-demand video, blurring the lines with content creators and platforms.

Regulation and technology shape the broadcast landscape. Governments license spectrum, set content standards, and enforce decency or national-interest rules. Technological shifts—from analog to digital, and from terrestrial to satellite and IP-based delivery—have changed how content is produced, transmitted, and monetized, while also expanding access for independent producers and new types of platforms.