BrandsOverthought

BrandsOverthought is a website and podcast that explores the often-overlooked aspects of well-known brands. The platform was founded by Matt Stoller and Ben McDonald, who aim to provide a deeper understanding of the stories behind popular brands. The content on BrandsOverthought delves into the history, culture, and values of brands, offering insights that go beyond the typical marketing messages.

The website features articles that analyze various brands, from consumer goods to tech companies, and everything in between. Each piece of content is meticulously researched, drawing from interviews, archival materials, and expert analysis. The goal is to present a nuanced view of brands, highlighting their evolution, the people behind them, and the societal impact they have.

In addition to the website, BrandsOverthought produces a podcast where hosts Matt Stoller and Ben McDonald discuss their findings in more detail. The podcast episodes often include interviews with industry experts and former employees of the brands being discussed, providing a rich, multi-dimensional perspective.

The platform is particularly known for its in-depth coverage of brands that have undergone significant changes or have a complex history. By focusing on the "overthought" aspects of brands, BrandsOverthought aims to challenge conventional wisdom and offer a more comprehensive understanding of the companies that shape our daily lives.