Bordens

Borden, Inc. was an American company that produced dairy and food products. Founded in 1857 by Gail Borden Jr., it became a prominent manufacturer of condensed milk and later expanded into a wide range of consumer goods, including cheese, ice cream, and pasta. The company was instrumental in the popularization of evaporated milk and played a significant role in the dairy industry throughout the 20th century.

The iconic Borden cow, Elsie, was introduced in 1936 and became one of the most recognizable advertising mascots in American history. Over the decades, Borden diversified its operations, acquiring numerous food brands and entering new markets. The company faced various challenges and transformations, including periods of intense competition and shifts in consumer demand.

In 2001, Borden Dairy Company was acquired by a private equity firm, and in 2015, it was purchased by a Mexican dairy company. While the corporate structure has changed, the Borden brand name continues to be associated with a variety of dairy and food products available in the United States. The legacy of Borden is tied to its long history of innovation in food processing and its impact on American households.