Blindingsteknikk

Blindingsteknikk, which translates to "blinding technology" in Norwegian, is a Norwegian concept that originated in the field of sales and marketing. The idea revolves around the use of a product or service as a key to generate new sales opportunities. It's based on the principle that a high-quality product or service can serve as a "key" to unlock new business ventures and expand one's market.

Developed in the 1980s by Norwegian entrepreneur, Hans Skandsen, blindingsteknikk focuses on leveraging a single, exceptional product to give the impression of possessing other undisclosed items, which are either not yet developed or not yet sold, thereby increasing interest in one's overall product portfolio. By adopting this strategy, companies can attract potential customers and get their attention, without having to produce or sell a multitude of products.

A key component of blindingsteknikk is to take a step back and evaluate one's product assortment. One should identify an exceptionally good product and utilize it as the 'key' to get into conversations that could potentially result in new sales possibilities. By doing so, businesses are able to cater to evolving customer needs and desires. The concept has since been studied and analyzed in academia, and its principles have been applied continuously to improve business strategies.

Critics argue that blindingsteknikk can be a marketing ploy that tricks customers into purchasing something they may not genuinely want. Others argue that it can be highly effective in finding a niche within an industry.