Binford
Binford is a fictional tool manufacturer created for the American television sitcom Home Improvement. In the show's universe, Binford Tools is the primary brand of power tools and hardware marketed to homeowners, and it features prominently on the Tool Time set as the sponsor and source of Tim Taylor’s tools. The brand serves as a vehicle for humor through product demonstrations, safety mishaps, and competitive banter with rival brands, with various on-screen product lines and spokespersons appearing across episodes.
The Binford concept was developed by the series’ writers as a satirical stand-in for real-world tool brands