Billbordi

Billbordi is a fictional digital art project created by artist Elena Petrova. The project centers around a series of augmented reality billboards that are displayed in public spaces. These billboards, when viewed through a dedicated mobile application, reveal animated digital artwork that interacts with the surrounding environment. Petrova's work aims to blur the lines between physical and digital realities, offering viewers a new perspective on familiar urban landscapes. The artworks often explore themes of nature, technology, and the human experience within the modern world. Billbordi has been exhibited in various cities globally, with each installation tailored to its specific location. The project encourages public engagement, inviting viewers to discover and interact with the hidden digital layers of their environment. The art is designed to be ephemeral, appearing only when accessed through the app, which adds a sense of discovery and exclusivity to the experience. Petrova hopes Billbordi will spark conversations about the increasing integration of digital elements into our daily lives and the potential for art to transform public spaces.