BetMGM

BetMGM is an online sports betting and iGaming brand operated by BetMGM LLC, a joint venture between MGM Resorts International and Entain plc (formerly GVC Holdings). The brand was formed in 2018 to capitalize on the expanding U.S. market for regulated online wagering following the repeal of PASPA. Its initial launch in the United States occurred in New Jersey in 2018, and BetMGM has since expanded to additional jurisdictions where online wagering is legal.

BetMGM offers a sportsbook and online casino, with a mobile app available for iOS and Android. The sportsbook provides in-play betting and a range of markets, while the casino and other iGaming products cover slots and table games where permitted. The platform is powered by Entain’s technology (OpenBet) and integrates with MGM Rewards, the loyalty program associated with MGM Resorts properties. All operations are licensed and regulated by state gaming authorities.

Ownership and strategy: BetMGM is managed by executives from its parent companies and emphasizes cross-promotions with MGM Resorts hotels and entertainment assets. As one of the leading U.S. online wagering brands, BetMGM competes across several regulated markets and continues to adapt to evolving regulatory requirements and market conditions.