Berührungspunkten

Berührungspunkte is a German term that denotes points of contact or places where two objects, surfaces, or systems come into contact. The plural form Berührungspunkte is commonly used across different contexts, while the singular is Berührungspunkt. The term derives from Berührung (touch) and Punkt (point).

In geometry and mathematics, a Berührungspunkt is the point at which a line or another curve touches a curve or surface without crossing it. The line is tangent to the curve at that point. For two curves that are tangent to each other, the common point of tangency is also called a Berührungspunkt. This concept is central to the study of tangents, contact order, and differential geometry.

In engineering, physics, and contact mechanics, Berührungspunkte describe the places where bodies in contact transmit forces, heat, or mass. Understanding the distribution of contact at these points is important for calculating pressure, wear, friction, and deformation.

In business and marketing, Berührungspunkte refer to customer touchpoints along the user journey. These are moments or channels through which customers interact with a brand, such as advertisements, websites, stores, or product use. Mapping and optimizing these Berührungspunkte aim to improve customer experience and engagement.

See also: Kontaktpunkt, Tangente, Kontakt. The term is used in both technical and conceptual senses, with meaning shaped by the field of application.