Berjaya

Berjaya is a Malay term meaning "success", "prosperous", or "to succeed". In everyday speech it is often used as a verb or adjective to describe achieving an objective or being victorious. The word is formed from the root ber- plus the noun jaya, which translates as "victory" or "glory."

Originating from the Austronesian language family that underlies Malay, it has been in use for centuries. The term appears in classical literature and modern media. In contemporary contexts, people frequently use berjaya in motivational quotes, religious texts, and business promotions to emphasize attainment.

The word also refers to the Berjaya Group, a Malaysian conglomerate founded in the early 1990s. The group has diversified interests across hospitality, food and beverage, gaming, finance, and property development. Its flagship holdings include the Genting Highlands resorts, medals of hospitality, and the Berjaya Holdings subsidiaries. Despite controversies, the company remains influential in Southeast Asian business circles and has contributed to tourism and investment.

Beyond the corporate name, “berjaya” can be found in idiomatic expressions such as “berjaya selalu” (always succeed) and in slogans of NGOs and educational institutions promoting perseverance. The term’s positive connotation makes it popular in marketing, public speeches, and everyday conversation, underscoring a cultural emphasis on achievement and prosperity.